For example, can you use Google Tag Manager, can you add advanced tracking to understand more about how users are engaging with your story, can you track specific elements in your story, etc.?Īfter looking at basic metrics for my stories in Google Analytics (yawn), I went on a mission to enhance my story tracking setup.
STORY TRACKER HOW TO
That changed recently, which was great to see, but questions still remained about how to best track Web Stories. There wasn’t great documentation about how to add analytics tracking and the WordPress plugin originally didn’t even have the option for including tracking codes. I think you’ll dig it.Īnalytics for Web Stories – Confusing For Many Creatorsįrom the start, it seemed like analytics took a back seat for stories. By the end, you’ll be tracking Web Stories in a more powerful and granular way. That’s what I’ll be covering in this post. And that situation has led me to research a better way to track stories via Google Analytics. Unfortunately, that has been challenging to understand and accomplish for many publishers starting off with Web Stories.
Planning, creativity, and some technical know-how go a long way in developing an engaging and powerful Web Story.įrom a feedback perspective, analytics can help creators understand how well their story is being received, if users are engaged, and how far they are progressing through a story. As I explained in my post covering various tips, it’s definitely a process. I have also developed several of my own Web Stories covering Google’s Disqus indexing bug and the upcoming Page Experience Signal.īuilding those stories by hand was a great way to learn the ins and outs of developing a story, understanding the functionality available to creators, the limitations of stories, and how to best go through the life cycle of developing a story. I’ve covered Web Stories heavily over the past year or so and I’ve written a blog post covering a number of tips for building your own stories. And those eyeballs can translate into a lot of traffic for publishers. On that front, Google recently rolled out a Web Story carousel in Discover, which can definitely attract a lot of eyeballs in the Discover feed. Google has been pushing them hard recently and stories can rank in Search, Google Images, and in Google Discover.
Google’s Web Stories, previously called AMP Stories, can provide an immersive AMP experience across both desktop and mobile.